DSW Shoes Rewards Program

Yesterday, I went to DSW Shoes with my friend.  I wasn't planning on getting anything, I just wanted to look around to see if there were any unbeatable clearance items to try on for fun.

DSW Shoes had a sign for a special promotion where you text a word to their number and they text you back with a coupon code offer.  So, I tried it out just to see what it was all about.

I texted "nushuz" to 78527 and apparently, I got a good text response back! The sales associate told me I got $25.00 in FREE gift certificate money to spend!!  She said that usually it takes spending $1000 at DSW Shoes to earn that $25.00 gift certificate reward, so this was definitely my lucky day! She also said the certificates would be e-mailed to me after I made a purchase and the cashier inputted the code at the register.

Well, you know me, I am always looking for a loop hole and so I found some shoe water proofer spray at the counter for $3.99 and made my small purchase (instead of buying a pair of shoes, which is probably what the promotion was encouraging) in order to get my free $25.00 gift certificates later via e-mail.

Apparently, DSW Shoes no longer has their previous frequent buyer's club card that kept track of how many shoes you purchased and offered a free pair of shoes after buying a stipulated number (something like 20-25 shoes? I can't remember).  I haven't stepped foot in a DSW Shoes in several years, so I was way behind in keeping up with their changing rewards program! But at least I know now.

In any case, I worked my way around that promotion by making a small purchase! There was no minimum purchase required to activate the code at the register, so I just signed up to be a part of the new rewards program and now I am waiting to get my $25.00 gift certificates, so I can go back and pick out a nice pair of designer shoes for less as DSW Shoes! Can't wait! What an unexpected FREEBIE!

I came home and looked up DSW Shoes online and discovered they have a similar promotion online, anyway. If you sign up to be a rewards member, you get 500 bonus points, which is the same "bonus" I got for texting "nushuz" to 78527. But that's just marketing for you! I guess nowadays, market research plays on technology and wants to engage customers in a texting game to get coupon codes in the store immediately to encourage shopping that day. If you sign up online, you get the 500 bonus points just for signing up (no purchase required). But, of course, they don't tell you that in the store! Oh well, I needed some water proofer anyway and now I just have to wait patiently for my $25.00 gift certificates to show up in my inbox.

Sign up for DSW Rewards Program


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Oh, and I just learned that you get a $5.00 gift certificate for your birthday! What a cool birthday freebie treat to look forward to next year! DSW Shoes sells great shoe care products for under $5.00 as well as socks and purses, so I'm bound to find something for $5.00 in there! Can't wait!